In the Dior advert you can immediately get the fresh, night-time sense the advert is giving off. The different shades of blue in the background connote that the model is in her own little world of nothing but success and royalty, with that we can see that the target audience for this advert are females around the ages of 20 to 30. Maybe the lady in the advert could remind men about their partners therefore men would make a great secondary audience to buy the perfume for their partners on valentines day or other occasions.
The Davidoff advert looks quite adventurous and fun, it looks like the male model is discovering new places almost like he's taking a fresh start in life. This could persuade target demographics of males around the ages of 20 to 30 to buy the perfume.
In the Dior advert, the model is wearing a really elegant and flowy midnight blue dress, this connotes that she could be at a party or a formal event, which adds quite an effect as it matches with the overall theme and name of the perfume. Her dress is quite open around her chest, this could show us that she's really confident to show some skin. The model seems to be in some kind of different universe we can tell because there are no signs of normality, or she could be in an ocean or the sky as those places are mainly blue. The lady's NVC has direct address which means that she's staring directly at the audience, this adds quite an effect as it's like she's telling the audience to buy the perfume. The lighting in the Dior advert is quite low-key, the lighting connotes mysteriousness and darkness and also matches with the name of the perfume and the overall theme. The Dior advert is a medium long shot and is taken from a high angle to show the hard focus on the models face. The model has a controlling and successful look on her face we can tell because she looks very serious as her eyes are locked on the audience. The colour has a very effective link to the title of the perfume, the word midnight has connotations of dark blue skies and late night parties. The word poison connotes evil and death, however in this case the midnight poison seems like a good thing as it's almost like it changes everything into a fantasy. the colour blue connotes the sky, the ocean these places could represent peace, no wonder she looks very relaxed yet controlling. The brand of the perfume "Dior" and the name are written very clearly in white, this is easy to see as the background colours are quite dark. The model in the Dior advert looks very powerful and controlling like she's the ruler of her very own kingdom we can tell because no one else is there. She looks tough and strong without a man therefore this advert is against the stereotype of men being stronger. These representations of the model being powerful without a man would definitely appeal to women, as they'd want to be like her, just as tough and powerful as her.
In the Davidoff advert the model seems to be wearing a white button up shirt, he has kept some buttons open at the top this could tell the audience that he is confident and proud of who he is. His shirt is made out of thin cotton which is perfect material for the exploring and adventuring. It looks like the model is in some kind of dessert or mountainous area, we can tell this because there are mountains in the back and the rock, he is leaning on connotes desserts and mountains, this could suggest how daring and courageous he is. The eagle flying in the sky adds an extra mountainous effect as you don't find eagles everywhere, and so that proves that the man has really traveled out of his comfort zone. The mans NVC is looking at a faraway distance, he looks very focused and clear minded, this could suggest that he's still discovering, and that his journey isn't over yet. The lighting is quite soft and natural, one side of the models face is brighter than the other side this could be because of the sun, this definitely adds to the natural effect as it's not too bright and harsh. The photo is a mid-shot, so that you can see the model and quite alot of the background. There is a hard focus on the man so we know he's the main focus. The colours used in the advert are quite pale and dull to resemble cloudy skies and dark mountains, they are definitely not artificial.The name of the perfume "Davidoff Horizon" is written in dark brown and is seen very clearly on the light sky. The slogan of the perfume "discover the fragrance" is written at the bottom and matches the theme of the advert, where the model is discovering and adventuring. The male model is represented as an innocent young man who seems interested in the world around him, this could definitely appeal to males who want to be like the model, just as confident and adventerous.
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Media language
Audience
